Ever since I became fascinated with advertising, I always believe that "The best advertising works, not an award-winning but it must be perfect for marketing objective" I have an understanding of different types of consumers. I know the art of communication to send messages to them. Through the right channel(s) I understand the function(s) of the consumer's in-depth needs. I always study market competitor(s) before starting to do creative work, for finding the best ways to work with Clients.