2019,
Creative Director: Wimonrat Nantananonchai
Associate Creative Director: Nuchnarpang Sinluenam
Creative Copywriter: Saharat Awilai
Associate Creative Arts Director: Pisit Chantanop
Creative Arts Director: Areeya Ketwaraporn
Agency: Publicis Thailand
“THE RED DRAGON”
Our team that created "Nescafe Blend and Brou Interactive Art Station "at MRT Mangkorn Station
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With the creation of beautiful works Combined with the introduction of AR technology (Augmented Reality) to integrate, resulting in people flow. Millions of friends and family flock to post photos and videos, images of Chinese art, and enjoy cutting-edge experiences and share them on social media.
Connection between coffee and Thai consumers. with contemporary Chinese artwork through coffee cups combined with AR technology transform the subway into "Dragon's Coffee Land"
Nescafe Blend and Brug Interactive Art Station, Wat Dragon Station Is a work that reflects the connection with Thai consumers. With contemporary Chinese art through coffee mugs combined with cutting-edge Augmented Reality technology, transform the Dragon Temple station into "Land of Thousand Li Hom" is an interactive Chinese art work in this station. Tells the good story of Nescafe Blend and Bru and the Dragon Temple in connecting people with each other.
The Red Dragon Campaign.
Adman Awards 2019
From the Advertising Association of Thailand, up to 7 awards!
Gold award in the field of Public Relation Plan and Media
Silver award for Print & Out of Home Craft and Design
Bronze Award in Digital & Social and 2 Out of Home Awards!
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