Read my mood Campaign

Saharat Awilai

2017,

Creative Director: Nicha Jareonsuk

Creative Copywriter: Saharat Awilai

Creative Arts Director: Kawinthip Janyachatwilai

Agency: Rabbit's Tale

MAYBELLINE The Powder Mattes

our team believe that lips are what truly level up women look, so when the Maybelline Powder Matte lipsticks released, all women will definitely love our products.

Choosing lipstick colors can be difficult, But without lip colors to choose it is more difficult.

Read my mood Campaign

Our team understand women very well.

Every day in a life , women face many situations. If a woman has to tell everyone what mood she is in It is too difficult we propose that women tell their emotions through slip. Without having to use even one word.

For this campaign, we have contestants from the program. The Face season 3 become a presenter for our campaign, We share each lipstick for each color. (1 color per 1 person) for clarity in the emotions and characters of each person

We simulated the situation that a young man had to go out on a date with the girls.

Let's see if he knows them well enough or not.